With the development and application of high-fidelity, stereo dual-channel, noise reduction, and true wireless technologies, the output and output value of wireless headsets have been growing rapidly in the past two years. In 2019, the output value of wireless headsets reached 66.4 billion yuan, more than twice the output value of wired headsets. In the first half of 2020, China’s wireless headset market shipped 42.56 million units, a year-on-year increase of 24%. The growth rate of active noise reduction products in the true wireless headset market exceeded 120%. In terms of price, overall, the market still favors low- and medium-priced brands, with sales accounting for more than half.

The output value of wireless headsets exceeds that of wired headsets by more than twice The output value of my country’s earphone products continues to grow. According to the China Electronics Audio Industry Association, the total output value in 2019 reached 98.5 billion yuan, an increase of 11.80% over 2018

With the development and application of high-fidelity, stereo dual-channel, noise reduction, and true wireless technologies, the output and output value of wireless headsets have been growing rapidly in the past two years. According to data from the China Electronic Audio Industry Association, from 2015 to 2019, the output value of my country’s wireless headset products continued to rise, and the output value of wired headsets declined year by year. In 2017, the output value of my country’s wireless earphones and the output value of limited earphones basically evened for the first time. After that, the output value of wireless earphones accelerated. In 2019, the output value of wireless earphones reached 66.4 billion yuan, more than twice the output value of wired earphones.

Wireless Bluetooth headsets are favored by more and more users due to their low-latency connection, noise reduction effect, and improvement in sound quality. In 2019, the output value of wireless headsets in my country accounted for 67%, accounting for more than half of the output value of headsets.

 

The wireless headset market shipped 42.56 million units in the first half of 2020 TWS (true wireless stereo) earphones have entered a period of rapid growth. According to IDC data, wireless earphone shipments are developing rapidly. Despite the downturn in the first quarter of 2020, the Chinese wireless headset market subsequently recovered rapidly. In the first half of 2020, China’s wireless headset market shipped 42.56 million units, a year-on-year increase of 24%.

Since Airpods were launched on the market, true wireless Bluetooth headsets gradually began to appear in people’s vision. The left and right units of the headset can be directly inserted into the charging box. True wireless Bluetooth headsets make the user’s wearing experience and daily carrying easier; true wireless Bluetooth headsets It has gradually replaced integrated Bluetooth headsets. According to IDC data, true wireless headsets in China accounted for 64% in the first half of 2020, a year-on-year increase of 49%.

The growth rate of active noise reduction products in the true wireless headset market exceeds 120% With the rapid popularization and rapid development of TWS true wireless headsets, product functionality and appearance are constantly improving, and many TWS headsets on the market are presenting a situation where hundreds of brands are in full bloom. At the same time, when choosing a TWS true wireless headset, you will also face many problems. According to Qualcomm’s latest “Survey Report on the Use of Audio Products 2020″, the factors affecting consumers’ purchase of wireless headsets are firstly sound quality, price and comfort, followed by ease of use and active noise reduction.

As consumers demand for active noise reduction of wireless headphones, active noise reduction products for true wireless headphones in my country are growing rapidly. In the first half of 2020, active noise reduction products in China’s true wireless headset market accounted for 30%, a year-on-year increase of 122%, a significant increase. As major manufacturers equip their flagship products with active noise reduction functions, the proportion of active noise reduction functions will increase rapidly in the future.

In the future, as major companies continue to promote the innovation of true wireless devices and technology research and development, the production cost of wireless headsets will further drop. With the increase of consumers’ discretionary income, changes in consumption habits of digital products and the improvement of entertainment and cultural consumption levels, the wireless headset market will continue to develop.